How To The guide to finding your foundation shade.

The journey to finding the right foundation shade for you can seem like a lifelong one: it’s too light, too dark, too…something not quite right. How to find your foundation shade lies in the way it melts into your skin like it belonged there all along. It’s probably not your ideal shade if you have to apply a lot of it on your face to look natural. You’ll appear confident and unclothed thanks to your shadow. Is this offer too good to be true? Not at all. We’re here to support you, and you can succeed.

Shop with a clean face.
A foundation skin tone chart only appears when you are displaying bare skin, whether you are browsing in-store or online. If you have previously been wearing the incorrect shade, it’s likely that you will do so again until you take it off entirely before attempting a new shade. Matching your bare skin—not your existing foundation—is the goal. Make your foundation hunt a no-makeup adventure to stay on topic. To choose your foundation shade, you can also use our virtual try-on tool..

Don’t go by shade names alone.
Have you heard the saying “don’t judge a book by its cover”? That also holds true for choosing the appropriate shade of foundation. Not all companies use the same shade designations, such as espresso or beige, nor do different foundation kinds within a brand. They can serve as useful guides, but if you want to get started right away, we usually suggest color-matching, which is a free service, done by a consultant.